A special think tank is being set up to help Ford find out how it can get closer to business drivers and private motorists – and what it needs to do to improve customer loyalty.
“Along with our dealers, we would like to have a longer relationship with our customers than we enjoy at present.
“The problem is that customers remain with manufacturers for as long as their new vehicle warranty lasts and then desert the network. What’s worse, if there’s a change of ownership within the warranty period, its often....