Finnair is upping the ante on customer experience.
Finnair is launching a suite of product upgrades and developing a mobile application as part of a larger push to renew the customer experience both on the ground and in the air.
On long-haul flights, product upgrades scheduled for the fall include the Economy Comfort package, a new offering in the front of the Economy Class cabin featuring at least four inches of extra legroom, comfortable headrests, high-quality headphones, and personal amenity kits, according to a company release. The meal service in all of Economy Class is also being updated with an additional complimentary mid-flight snack on day-time flights, a new wine selection and complimentary sparkling wine.
Business Class will also soon include a new amenity kit with high-quality brand products. Throughout both Business and Economy, the inflight entertainment system is being redesigned with a fresher, more intuitive look and feel and a greater selection of movies, TV shows, newspapers, magazines and books.
On short-haul flights in Economy Class, Finnair will introduce Sky Bistro, a wider mix-and-match selection of seasonal, high-quality foods and beverages combining the best tastes of Europe and Asia. Meals can be tailored in advance at Finnair.com or bought onboard during the flight.
Sky Bistro, which will be available on nearly all European flights, replaces the complimentary cold snack service that had been offered on some European flights lasting longer than two hours. On all flights in all classes, coffee and tea remain complimentary – as does Finnair’s signature refreshment, blueberry juice.
In Business Class, meals remain inclusive in the ticket price.
Finnair’s mobile application, rolling out initially for Apple iOS devices in the fall and arriving on other mobile platforms later, is designed to be the customer’s companion throughout the customer journey, providing personalized, up-to-the-minute flight information and storing the customer’s mobile boarding passes. The app can be used to check in, select seats, purchase upgrades, receive relevant offers and check Finnair Plus point status.
“During the past year we have carried out detailed surveys of nearly 8,000 customers from our key markets in both Europe and Asia,” says Jarkko Konttinen, Finnair’s VP Marketing and Product Development. “With these product updates in tune with customer expectations and desires, we can support our core goal of growing Asian revenue and becoming a preferred airline in travel between Asia and Europe.”
What’s more, Finnair revealed a cabin design for next-generation Airbus A350 XWB aircraft.
As the European launch customer of the next-generation Airbus A350 XWB (extra wide body) aircraft, Finnair has completed the cabin design of its new flagship long-haul product due to enter service next year. Created by top Helsinki firm dSign Vertti Kivi & Co, also the designer of Finnair’s new Premium Lounge at Helsinki Airport, the A350’s bright and spacious cabin features large panoramic view windows and comfortable seating arrangements in both classes. Gradual changes in dynamic ambient LED lighting ease customers into a relaxing flight experience and help create a calming and fresh atmosphere. All Finnair A350s will also be equipped with Wi-Fi for greater passenger enjoyment and connectivity.
The Airbus A350 also features an advanced pure air filtration system that changes the air in the cabin every two to three minutes. Draft-free air management, adjustable multiple temperature zones and a lower cabin-altitude pressurization also enhance the well-being of passengers and crew.
The 297-seat configuration includes 46 seats in Business Class in a 1+2+1 layout, ensuring direct aisle access to all Business Class passengers. The Zodiac Cirrus III seats convert to fully flat beds, while a 16-inch touch-screen inflight entertainment system comes programmed with films, TV shows, music and other digital content on demand in numerous languages. Seats in Business Class also come equipped with AC and USB power outlets.
The Economy Class cabin features comfortable Zodiac Z300 slim-line seats with a 31-inch seat pitch in a 3+3+3 layout. At the front of the Economy Class cabin are 43 Economy Comfort seats, with comfier headrests, high-quality headphones and four extra inches of leg room. All seats in Economy include an 11-inch touch screen inflight entertainment system and USB power outlets.