Nectar, the UK’s largest loyalty programme, will celebrate its 10th birthday in September with an interactive PR and social media campaign fronted by TV comedian Dom Joly as he helps to say thank you to as many of Nectar’s 18.5million card holders as possible.
The campaign will launch this week on Nectar.com and through the Nectar Facebook page (www.facebook.com/nectar) and Twitter feed (www.twitter.com/nectar) asking the community to suggest fun and interesting ways in which Dom could personally thank them for their support....