Is online the place to be during the busy holiday shopping season? For eBags.com, being an online destination has been a great vehicle for customer engagement and customer experience.
Peter Cobb, Co-founder/EVP Marketing, eBags.com told Loyalty360 that his company experienced an eye-opening Thanksgiving weekend from a sales perspective.
Here are some highlights:
eBags achieved its highest Saturday sales in the company’s 17-year history (an increase of 63% year-over-year)
Margins rose 62%, indicating sales growth was not....