One of the key attributes that everyone in the mobile industry is focused on is “stickiness.” This essential, yet indefinable, quality is make-or-break in generating customer loyalty, whether for subscription-based valued added services, or to generate an engaged user base to appeal to potential advertisers. It is also a key tool in combating churn, which can have a direct effect on a company’s bottom line.
According to a Deutsche Bank report cited by Apple Insider, the average iPhone customer has US$100 worth....