Cedar, a leading patient engagement and financial technology platform, today announced the relaunch of Cedar Cares, the company's charitable initiative. Cedar Cares will amplify the mission of Cedar by supporting nonprofit organizations that are improving access to healthcare, tackling climate change and closing educational gaps.
"At Cedar, our mission is to 'enable exceptional patient experiences to improve lives, foster engagement and transform US healthcare.' But many of us feel empowered by this mission beyond our professional roles, to give back to the communities in which we live and work," said Florian Otto, CEO and co-founder of Cedar. "That's why, ahead of Giving Tuesday, I'm so proud to announce the official relaunch of Cedar Cares, which will allow us to improve access, broaden opportunities and build a more sustainable future with our most impactful community partners."
To determine the charitable giving pillars for Cedar Cares, Cedar employees voted on the areas of need that were most important to them for 2021. Given the team's passion for transforming the US healthcare system, supporting nonprofits that improve our population's access to care became a clear directive. Other causes on which Cedar Cares will focus our support include climate change and access to quality education.
Cedar plans to revisit these pillars each year to maximize the impact of Cedar Cares, and ensure the program is meeting community needs that are most important to Cedar employees. To kick-start the relaunch of Cedar Cares, Cedar will set aside a portion of the company's annual holiday party budget for charitable giving and donate the proceeds from the sale of limited-edition Cedar Cares merchandise. Cedar will also donate a percentage of each new partnership deal signed in 2021.
"As we've grown and evolved as a company over the past four years, this felt like the right time to realign as a team and decide how we can come together and give back in ways that align with our core values as a company," said Arel Lidow, President and co-founder of Cedar. "Being a responsible corporate citizen has never been more important, and we want to give back to help meet the needs of our communities."