BP is readying a new loyalty program that rewards consumers with cents-per-gallon savings at its gas stations.
The program, BP Driver Rewards, will roll out April 3 at participating gas stations within the company's east-of-the-Rockies footprint.
According to BP, it is the first major oil company to launch a "non-payment" loyalty program that rewards fuel purchases with fuel cents-per-gallon rewards. Instead of requiring consumers to purchase additional convenience store items, BP Driver Rewards gives fuel purchasers rewards for....