7-Eleven, Inc. has launched a dynamic new multi-channel advertising campaign titled “Roll-Up & Refuel™”. The campaign is a cultural pit stop embraced by generations, especially among skateboarders by day and car enthusiasts.
Roll-Up & Refuel™ offers a vibrant and authentic look into the lives of communities, capturing moments like grabbing a Big Bite® hot dog and a Big Gulp® drink after a skate session or topping off the tank before a late-night car meetup. It’s a nod to how 7-Eleven fuels not just bodies, but lifestyles.
7-Eleven EVP and Chief Marketing & Sustainability Officer Marissa Jarratt said, “This campaign brings to life the spirit of the communities who make us part of their everyday routine, and in return, we’re showing up for our customers with the snacks, drinks, and deals that keep them moving. From skate sessions and car shows to spontaneous pit stops, 7-Eleven is here to fuel it all.”
The Roll-Up & Refuel campaign features a mix of broadcast ads, digital and social content, and streaming placements, with 30- and 15-second spots running on TV, radio, and online platforms. The content, now available on 7-Eleven’s YouTube, Instagram, and TikTok channels, emphasizes spontaneity and connection.
In addition to the campaign’s creative storytelling, 7-Eleven is offering special promotions through its 7Rewards® loyalty program. Members can enjoy $1 Big Gulp® drinks through August 26 at participating 7-Eleven, Speedway, and Stripes locations. For those seeking even more value, the 7-Eleven Gold Pass™ provides perks like seven complimentary drinks per month, fuel savings, no delivery fees, and exclusive offers. New customers can explore these benefits with a 30-day free trial.
As part of the campaign's cultural celebration, 7-Eleven is also collaborating with renowned skate brand Dirty Ghetto Kids (DGK) for a limited-edition streetwear collection launching July 18. The capsule includes bold headwear, apparel, and a special skate deck, blending the raw spirit of DGK with 7-Eleven’s legacy of community and convenience.
View the collection at 7Collection.com and DGK.com.