WATERTOWN, Mass., Feb. 24, 2011—Corey McPherson Nash (Corey), a leading national branding and design firm, has determined 2011 the “Year of Brand Trust,” and offers insights based on its 27 years of experience in helping companies connect through verbal and visual branding.
Today, consumers expect a deeper level of transparency and intimacy. Brands have to be consistent about not only building trust but also maintaining it. Consumers expect companies to keep their promises, and when they don’t, companies....