Videos & Podcasts

 In the fast-moving world of consumer marketing, it’s important to continually evolve to meet the needs of the customer. And no one knows that better than Julia Russell and Carrie Mastropaolo of Verizon. The two are part of a larger...Read More

  Ivonne Kinser is Head of Digital Marketing and E-Commerce at Avocados From Mexico, the No. 1 selling brand of avocados in the U.S. The company was formed for the purpose of advertising, promotion, public relations, and research for all...Read More

  In the world of brand marketing and engagement, Ivonne Kinser says there are trends that all marketers should keep an eye on, but — more importantly — there are forces that must be watched more closely. “The trends are...Read More

  Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International, one of the largest and most successful lodging franchisors in the world. Choice franchises 13 distinct brands that count more than 7...Read More

  The marketing team at Ally Financial had two major hurdles to climb over the past few years: convince the public that they were more than just a bank and do it without the big budget of many of its competitors. When the dust cleared at...Read More

  Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia,...Read More

  Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytonix. Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior...Read More

When quick-service restaurant consumers began quickly changing their buying habits in early 2020, many of them scrambled to come up with ideas to meet customer requirements of contactless interactions and faster service. But at Checkers and...Read More

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ Hannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum...Read More

  Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company. TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation...Read More