Brands See Consumers Changing and Evolving With the Times

  • April 26 2021
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

The habits of consumers have changed considerably over the past 18 months, a pandemic necessity that has shifted the way shoppers and buys spend their money and select the brands they wish to do business with.John Giaquinto, the Senior Director of...Read More

Q&A: Justin Weinstein, Giant Eagle

  • April 22 2021
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

Justin Weinstein is the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket and convenience store locations and employs more than 34,000 team members. Mark Johnson, CEO of Loyalty360, recently spoke...Read More

Porsche’s Road to Success is Paved in Culture

  • April 19 2021
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

The Porsche name has been synonymous with excellence in sports car performance, design and quality for many decades, but several years ago, the global brand found itself struggling to overcome customer experience rankings that worried the company...Read More

How Brands Define and Measure Emotional Loyalty

  • April 15 2021
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson, Loyalty360

Emotional loyalty can mean different things to different brands. And even then, some brands have a hard time even defining the term, which has baffled many industry experts and researchers for years. “Emotional loyalty is fairly difficult...Read More

Q&A with Imani Samuels, AARP

  • April 14 2021
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members. AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility...Read More

Q&A with Jessica Correa, Urban Air Adventure Park

  • April 12 2021
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  Urban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, about the growth of the company and its decision...Read More

AARP Rewards Grows Membership with Intentional Touchpoints

  • April 09 2021
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 The world of customer loyalty, rewards, and gamification may be skewed toward a younger audience, but in the case of AARP, their members are holding their own quite well, thank you. Once known as the American Association of Retired Persons...Read More

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

  • April 08 2021
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  The irony is not lost on Urban Air Adventure Park’s Chief Marketing Officer Jessica Correa that her brand’s attempt to pull kids away from their devices and screens and into exercise and play often starts on the devices...Read More

Q&A with Julia Russell and Carrie Mastropaolo, Verizon Wireless

  • April 07 2021
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the...Read More

Q&A with Andras Szocs, Salling Group

  • April 06 2021
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  Andras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a week through its grocery store chains, coffee shops...Read More

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