Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

When It Comes to Personalization, Good Intentions Won’t Get it Done

Eric Holtzclaw , PossibleNOW | May 26 2017

If your company is working toward personalization, you're on the right track. But if you're overwhelmed at the possibilities, remember that all you're trying to do is be human: Listen to.

Digital / Direct Marketing

Webrooming vs. Showrooming: Are You Engaging Both Types of Shoppers?

Ernan Roman , PossibleNOW | May 18 2017

According to Forrester, "webrooming consumers will bring in $1.8 Trillion in sales in 2017." Marketers need to understand this new type of shopper. If you are not adjusting your.

Digital / Direct Marketing

Close the Communications Loop

Eric V. Holtzclaw , PossibleNOW | March 30 2017

So you've already consulted the matrix and have a more well-rounded idea of what communications your customers are already getting from your company. Now it's time to consider the types of.