Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Future of Retail Loyalty Programs: Key Trends for 2026

Valentin Avila Rivera, LPS , Loyalty Partner Solutions | April 30 2026

Retail loyalty programs are entering a new era. In 2026, success is no longer driven by simple points and discounts, it depends on real-time personalization, omnichannel experiences, and rewarding.

Loyalty / Rewards Programs

B2B Loyalty Is Becoming B2C

Jochen Lehner, Loyalty Program Solutions , Loyalty Partner Solutions | March 05 2026

Designing loyalty programs that engage people while protecting marginsDid you know?B2B companies already outperform B2C brands in customer retention, 82% vs. 74%, according to research by Rivo (2025).

Harnessing Cross-Selling and Upselling Strategies

Valentin Avila Rivera, Loyalty Partner Solutions , Loyalty Partner Solutions | February 25 2026

Loyalty programs aren’t just about discounts or collecting points anymore. Today, they’ve evolved into smart, data-powered platforms that guide customers through a journey of discovery.

Modern Loyalty Takes Off

Jan Ratzlaff, Loyalty Program Solutions , Loyalty Partner Solutions | February 20 2026

Legacy Constraints Are Holding Back Loyalty InnovationAirline loyalty programs have long been a key lever for customer retention and revenue growth. But today’s aviation landscape looks very.

Loyalty / Rewards Programs

How to Measure the ROI of Loyalty Programs: Step by Step

Daniel Kahdemann, Loyalty Partner Solutions , Loyalty Partner Solutions | February 16 2026

Why this matters Loyalty programs are no longer just marketing perks – they’re strategic growth engines. Yet when budgets tighten, loyalty spend is often questioned because ROI is.

Loyalty / Rewards Programs