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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The trend for strategic loyalty partnerships is becoming more and more mainstream as brands like Starbucks join the movement. The CEO even stated that “through blockchain or other innovative technologies, they are exploring how to...Read More
If any of you already watched ‘Ready Player One’, then buckle up because we are about to make the science-fiction of this movie a reality. The Metaverse has been a hot topic in the recent months since Facebook or rather Meta, announced...Read More
As we learned in the last blog post, it’s key to kill breakage (=points not used/expired) by increasing the liquidity of your rewards. Why? McKinsey found that the top-performing loyalty programs profit from customers who redeem their points...Read More