How Strong Loyalty Programs Take Fan Engagement to The Next Level

  • February 18 2019
  • Resource: Loyalty Today
  • The Janrain Team, now part of Akamai

Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given the increased competition from streaming...Read More

More than a Good Deal: Drive Real Customer Loyalty this Holiday Shopping Season

  • December 14 2018
  • Resource: Loyalty Today
  • The Janrain Team

Some brands go into the holiday shopping season looking for a panacea for whatever issues they have encountered over the past 12 months. Stagnant annual sales figures can be revitalized and salvaged by capitalizing on the surge in shopping...Read More

Customer Identity Management Drives Loyalty Program Success

  • October 01 2018
  • Resource: Loyalty Today
  • The Janrain Team

When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with high-performing rewards programs were more...Read More

Case Study: How to Balance Compliance Demands with Loyalty Program Needs

  • September 10 2018
  • Resource: Loyalty Today
  • Suzanne Balter

Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines on how customer data is gathered and leveraged...Read More