Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Strong Loyalty Programs Take Fan Engagement to The Next Level

The Janrain Team, now part of Akamai , Akamai | February 18 2019

Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given.

More than a Good Deal: Drive Real Customer Loyalty this Holiday Shopping Season

The Janrain Team , Akamai | December 14 2018

Some brands go into the holiday shopping season looking for a panacea for whatever issues they have encountered over the past 12 months. Stagnant annual sales figures can be revitalized and salvaged.

Customer Identity Management Drives Loyalty Program Success

The Janrain Team , Akamai | October 01 2018

When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with.

Case Study: How to Balance Compliance Demands with Loyalty Program Needs

Suzanne Balter , Akamai | September 10 2018

Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines.