CONTENT GALLERY

Being a marketer often feels like living in a Holiday Inn Express commercial.  An employee you’ve never seen before walks up to your desk and offers some advice:“I think you should make the logo bigger and use some glitter...Read More

Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer...Read More

If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of...Read More

What’s the sweet spot of a loyalty program? If you asked a consumer, you may get a far different answer than if you asked a business. The consumer wants: free items (that they would typically buy anyway) rewarding their current behaviors and...Read More

Earlier this year on CAPRAplus we discussed ensuring that the wants and needs of the consumer are put first when developing any consumer engagement program by asking the question, “Do my consumers really want this?” This time...Read More