Real-Time Marketing: Respond In Real-Time With Contextual And Personalized Experiences

  • August 02 2022
  • Resource: Loyalty Today
  • Bryan Finfrock, Cheetah Digital

Customers want to feel understood. For example, 74% of consumers have a favorite brand because that brand uses data responsibly, which makes them feel comfortable. Relationship Marketing involves gaining a deeper understanding of each...Read More

Intelligent Marketing: Leverage The Power Of ML For Personalized Journeys

  • July 29 2022
  • Resource: Loyalty Today
  • Patrick Tripp, Cheetah Digital

For over a decade I have been searching for the Holy Grail: a way to ensure mere marketing mortals like myself can have access to the power of advanced analytics. With this power comes a great responsibility, which is to deliver one-to-one...Read More

Messaging At Scale: Accelerating Email And SMS Programs

  • July 18 2022
  • Resource: Loyalty Today
  • Patrick Tripp, Cheetah Digital

As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this new world, we are all under more pressure than...Read More

Value Exchange: The Foundation Of Relationship Marketing

  • June 20 2022
  • Resource: Loyalty Today
  • Allie Hardee, Cheetah Digital

Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone’s favorite love-to-hate internet F word (so meta...Read More

4 Ways Mobile Can Operationalize Relationship Marketing

  • April 13 2022
  • Resource: Loyalty Today
  • Andy Gladwin, Cheetah Digital

The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile is becoming an extension of the consumer, as every part of their daily lives becomes interconnected with these...Read More

Generating Insights From Data - Citizen Data Scientist

  • January 26 2022
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

Your customers spend more time online than ever. According to Pew Research, almost a third of adults say they are online almost constantly, flitting between devices throughout the day. Your customers, and your competitors' customers live in a...Read More

The Power of Humor to Drive Organizational Change with the Marketoonist

  • January 19 2022
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

Humor is the language of culture change, and at Cheetah we don’t do boring. So we recruited Tom Fishburne aka the Marketoonist - one of the funniest people in marketing, to deliver a session that will leave you laughing out loud, but also...Read More

Signals21 Week 5 Recap: Forget the Vanity Metrics, Customer Lifetime Value is What Moves The Needle

  • January 17 2022
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

At Cheetah we’re committed to helping enterprise marketers keep their customers engaged, retained, and loyal in a world full of infinite choice. This week we sat down with leading brands to discuss how they have reimagined loyalty - going...Read More

Emotional Loyalty: When a Brand Makes You Feel the Feels

  • January 13 2022
  • Resource: Loyalty Today
  • The Cheetah Digital Team

Upon the launch of the Vans Family loyalty program, it was an immediate hit. They asked their members, known as their “family,” to share photos and memories of their very first pair of Vans. Pretty soon, members were sharing stories of...Read More

Let’s Talk Loyalty: Connecting with Customers Through Compelling Content & Experiences

  • December 14 2021
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

Consumer distrust at an all-time high. The modern consumer finds personalization initiatives derived from cookie tracking, location data or social media activity to be creepy, not cool. Vast swathes are turning away from brands due to ethical...Read More

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