Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

What’s Impacting CX in 2018

The Deluxe Rewards Team , Deluxe | July 23 2018

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and.

Half of Americans Are Confused About Credit Card Rewards

Adam Craig , Deluxe | June 06 2018

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to.

Creative Approaches to Amplify RDC Revenue in 2018

Mehul Patel , Deluxe | January 11 2018

How one bank’s creative thinking generated $90,000 in potential RDC revenue—in just 25 daysTime is money. We’ve all heard that old adage. It implores us to work smarter.

Some Financial Institutions Still Don’t Have Mobile Apps: What They’re Missing

Adam Craig , Deluxe | December 18 2017

Shoe stores have mobile apps. So does the Smithsonian. You can find apps that help new parents keep track of diaper changes, apps that can help you find a clean restroom while traveling, and apps.

Mobile

Mobile Emerges with the Most Power to Drive Loyalty

Adam Craig , Deluxe | March 21 2017

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned.

The Four Top Marketing Trends of 2017 You Don’t Want To Miss

Tori Tsu , Deluxe | February 28 2017

We’re now a month into 2017, and like many small business owners and entrepreneurs, you’ve used January to recover from the holidays, refresh your New Year’s marketing and solidify.

A Sweet New Logo: How One Small Business Owner Rebranded With Yellow And Brown

John Habib , Deluxe | February 20 2017

In our recent series about color pairings in logos, we highlighted the surprising effectiveness of yellow and brown combinations. Colors evoke certain feelings and associations, and yellow and.

Branding / Product Positioning

Fresh Start for 2017: 8 Steps to Spiffing Up Your Email Campaign

The Deluxe Team , Deluxe | February 08 2017

Are your email marketing campaigns hitting a stalemate? Maybe your open or click-through rates are dropping off, your content is lacking pizzazz or your subject lines are sounding more clichéd than.

Mobile Emerges as the Value-added Service with the Most Power to Drive Loyalty

The Deluxe Team , Deluxe | August 18 2016

Successful loyalty programs employ a variety of tactics to help engage consumers. Recently this has become harder to do because of an emerging trend: consumers want more value. In exchange for.