Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Two Underlying Reasons to Maintain Loyal Customers

The DataCandy Team , DataCandy | November 20 2017

Loyalty and gift cardproviders will tell you that they can help boost your sales and client traffic. It’s true when they tell you “it takes a client more than one visit to spend the.

Customer Engagement

5 Reasons Why Plastic Gift Cards Are Better Than Paper Gift Certificates

Andrew Cauthorn , DataCandy | August 16 2017

Yes, gift certificates still exist. Last year, I purchased one as a Christmas gift for my dad. Granted, it was from an independent establishment in the United States, but paper certificates are still.

Payments / POS

Do Loyalty Programs Cause Consumers to Spend More?

Andrew Cauthorn , DataCandy | February 15 2017

I belong to a number of reward and loyalty programs. My favorite program? The Capital One Venture Card. Two points for every dollar spent and an additional 40,000 points if you spend $3,000 within.

Year in Review: What 2016 Taught Us Not to Do with Loyalty Programs in 2017

The DataCandy Team , DataCandy | January 17 2017

Loyalty programs were on everyone’s minds in 2016 – for better or for worse. From Chipotle to Air Miles’ mistakes in customer loyalty management, one must learn from this and.

A Quick Guide To Help You Cash In This Holiday Season

Andrew Cauthron , DataCandy | December 01 2016

Hey retailers! The holidays are fast approaching – are you ready?This festive time of year presents the perfect opportunity to delight customers while increasing their loyalty to your brand. We.