CONTENT GALLERY

“They may forget what you said, but they will never forget how you made them feel” – Carl W. BuehnerIn our industry, we are introduced to new technologies & innovations regularly.  Most of these stick around as ongoing...Read More

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to your brand—in other words ‘hugging your...Read More

You don’t necessarily need to channel your inner Jeff Foxworthy, but as marketers, there are some telltale signs to look out for. And if at least one of these signs applies to you, a loyalty program might help. Here are 3 signs, or at least...Read More

Journey mapping is the process of understanding the experience of loyalty program members, identifying barriers, and focusing on solutions.  For instance, many retailers or merchants are surprised to discover that members have issues with...Read More

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to your brand—in other words ‘hugging your...Read More

Loyalty programs have typically relied on a core value proposition around earning points – the basic “do-get” concept.  Members earn based on their spending and receive some sort of reward.  But today’s customers...Read More

There is a lot of discussion on the “death of the cookie” and what it means for marketers – the questions swirl:How will we connect with our customers if we can’t track them across touchpoints and platforms?How will we talk...Read More

New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your loyalty program and marketing tactics to encourage new...Read More

Somber piano music plays and the camera pan across empty streets.We see Zoom calls taking place in makeshift home offices. Virtual happy hours with family and friends.The voiceover begins.“In these uncertain times…” ...Read More

Flashback to 1978. A group of friends gathered around a Space Invaders machine, accidentally spilling Pepsi on the floor due to excitement.Their buddy is about to get those last few points that will let him enter his three initials on screen...Read More