Beyond Transactions: Emotional Loyalty and Sustainable Brand Relationships

  • March 01 2024
  • Resource: Loyalty Today
  • The Comarch Team

Capturing what triggers immediate emotions in consumer brand relationships and leads to the act of buying, is one thing. Knowing how to create lasting emotions that will enable a strong and sustainable relationship...Read More

What is Personalization and How to Use It to Boost Loyalty?

  • January 25 2024
  • Resource: Loyalty Today
  • The Comarch Team

A personalized gift from a friend is a perfect way to show that they care and pay attention. A generic one may suggest they don’t know you as much as you’d hoped. And why should your brand treat...Read More

Top 15 Customer Loyalty Trends to Follow in 2024

  • January 11 2024
  • Resource: Loyalty Today
  • The Comarch Team

From the end of the third-party cookies to further AI advancements, 2024 is definitely shaping up to be an exciting and challenging year. Prepare yourself for the upcoming changes with our list of the...Read More

Driving Growth and Engagement: The Power of Loyalty Reward Strategy

  • January 04 2024
  • Resource: Loyalty Today
  • The Comarch Team

In today's business world, competition is even tougher than ever before. Building customer loyalty is certainly one of the most important ways to gain a competitive edge. This can be achieved through a wide...Read More

Enhancing Brand Loyalty Through Customer Lifecycle Management

  • December 20 2023
  • Resource: Loyalty Today
  • The Comarch Team

You caught your target customer’s attention and convinced them to buy your product.  Now what? One purchase is not enough to build a long-lasting relationship that could lead to a significant...Read More

Clean Up On Aisle 3: A Guide To Grocery Loyalty Programs

  • December 12 2023
  • Resource: Loyalty Today
  • The Comarch Team

Inflation has caused a massive rift in consumer behavior, prompting grocers and supermarkets worldwide to consider the implications of rising prices on grocery store loyalty. With the Consumer Price Index (CPI...Read More

The Cookieless Future: Challenges and Opportunities

  • December 07 2023
  • Resource: Loyalty Today
  • The Comarch Team

Cookies are an important part of marketing. They are used to collect information on possible online customer behaviors, from searches, purchase history, the chosen payment methods and other preferences, to even every...Read More

The 6-Step Checklist for Building Fashion Loyalty

  • December 05 2023
  • Resource: Loyalty Today
  • The Comarch Team

Comarch, in collaboration with The Loyalty People – has developed a 6-Step Checklist for building fashion loyalty. These are proven methods for understanding, engaging, and retaining customers as your brand connects with them...Read More

Using Geofencing to Enhance Fashion Loyalty Programs

  • November 29 2023
  • Resource: Loyalty Today
  • The Comarch Team

Did you know that the average American spends 4-6 hours a day on their phone? That's an astounding 2-3 months per year! What does this mean for fashion retailers? Well, it's just another way to maximize...Read More

Driving Customer Engagement with Effective Strategies

  • October 13 2023
  • Resource: Loyalty Today
  • The Comarch Team

Do you know how many points you have accumulated in your favorite store's loyalty app? Do you know what you can spend them on?Can you remember the last time a product or service did not meet your expectations and you wanted...Read More

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