Boost your Loyalty Program with a Successful Referral Program

  • November 01 2022
  • Resource: Loyalty Today
  • The Comarch Team

In today’s world, companies are constantly working to build brand awareness as they compete for consumers’ attention. There are many avenues to market your business to customers, but some measures are more effective...Read More

Customer Segmentation Models to Improve the Performance of Loyalty Marketing Campaigns

  • October 20 2022
  • Resource: Loyalty Today
  • Paula Sierra Martinez, Comarch

To create a loyalty marketing strategy, it is critical to understand that every customer is unique. Every member has different needs, preferences, communication channels, behavior, and emotions. Approaching all these...Read More

What is Zero-party Data and Why Will it Become so Important?

  • October 17 2022
  • Resource: Loyalty Today
  • The Comarch Team

What is zero-party data?Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically changing.  In order to understand why...Read More

The Untapped Potential of B2B Manufacturing Loyalty Programs

  • October 04 2022
  • Resource: Loyalty Today
  • The Comarch Team

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those brands. Instead, intermediaries (such as ...Read More

10 B2B Loyalty Statistics You Should Care About

  • July 06 2022
  • Resource: Loyalty Today
  • The Comarch Team

While B2B customer loyalty programs have existed for decades, many businesses have not yet explored the opportunity. In today’s market, B2B companies experience a number of issues when exploring or implementing channel...Read More

The Untapped Potential of B2B Manufacturing Loyalty Programs

  • April 29 2022
  • Resource: Loyalty Today
  • The Comarch Team

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those brands. Instead, intermediaries (such as ...Read More

The Ultimate Guide to Customer Loyalty

  • April 21 2022
  • Resource: Loyalty Today
  • The Comarch Team

The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as possible to their brand for the long...Read More

Why Customer Loyalty Platforms Are More Like Typewriters

  • February 16 2022
  • Resource: Loyalty Today
  • The Comarch Team

Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will, without any doubts, create a gripping, larger-than-life story within that space. Don’t get us wrong – it is possible, but...Read More

Why Is Loyalty Fraud on the Rise?

  • December 02 2021
  • Resource: Loyalty Today
  • The Comarch Team

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of digital fraudsters. Loyalty Program Fraud is...Read More

Coffee With Comarch Loyalty | Episode 4: Paula Thomas

  • November 12 2021
  • Resource: Loyalty Today
  • The Comarch Team

This episode features loyalty strategy celebrity Paula Thomas, host of the “Let’s Talk Loyalty” podcast and strategic consulting expert. Watch now to discover the importance of paid loyalty programs, innovative ways to...Read More

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