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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Hertz Redesigns Rewards Program App

These days, customer experience is king. From research we’ve seen at Loyalty360, the customer wants a unique, personalized experience with...

Hertz

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands in approximately 10,200 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the...

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Eric Smuda ,
VP, Customer Experience & Loyalty

Mark Lerner ,
Director, Product Loyalty

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