hanifin-loyalty-thought-leadership

Our Members & Sponsors

Loyalty360 members are distinguished by a singular drive for customer engagement. The companies below represent some of the best that customer loyalty has to offer; from technology suppliers looking to create the next market disruption to brands looking to craft the most customer-centric experience possible.

Description

Hanifin Loyalty is a full service strategic planning and marketing agency. We specialize in data-driven customer marketing strategies and business intelligence solutions.

We have deep knowledge of today's digitally enabled consumer and are leading the evolution of loyalty marketing to meet the needs of this growing consumer group. Our knowledge base working with Millennials and many emerging marketing technology providers allows us to create, launch and manage customer marketing programs that change customer behavior, create incremental profits and help clients meet their business and financial objectives.

We have extensive capability in data analytics and predictive modeling and offer these services separately from or packaged with strategic planning services. Our principals have background in banking and finance and we are proficient at building financial models to measure campaign success, loyalty program profitability, and to manage loyalty program liability.

We understand the payments industry and are convinced that changes in this sector will strongly influence customer buying habits in the future. We also are students of game mechanics and other new techniques to influence customer brand preference, buying patterns and satisfaction.

Hanifin Loyalty is the publisher of LoyaltyTruth.com, the industry's only source of independent and unbiased insight on customer loyalty and data-driven marketing.

Testimonials

Professionalism & Integrity

Bill is an on-time, on the mark professional. Bill was hired for a consulting project for one of our key accounts, and finished the job on time, with a successful conclusion, and with no cost overruns!

Mike Slominski – Merchant Acquiring Executive

Loyalty strategy development & Program design

Bill has a very deep knowledge of the payment business, in particular the loyalty and rewards sphere.

Bill provided consultancy services to our cards product team and greatly assisted the bank in developing analytical capabilities for the rewards portfolio.

Bill is very personable and insightful, I would recommend Bill and his company to any institution seeking to grow and improve the profitability of its loyalty programs.

Donna Walters – Senior Cards Executive, CIBC First Caribbean Bank

Keynote Presentations and Custom Workshops

Bill is a powerful presenter who knows his subject and is always well prepared. He delivers innovative thinking and new ideas – all wrapped in practical recommendations to improve your business.

Watching Bill in large and small venues, I can say that he is equally effective keynoting at a conference as he is leading a small group seminar.

Andrea R Nierenberg, Owner, The Nierenberg Group and author of Nonstop Networking: How To Improve Your Life, Luck and Career, and Million Dollar Networking: The Sure Way to Find, Grow and Keep Your Business