Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

FICO Executive Discusses the Importance of Personalization

Most people who have heard of FICO know that it is a company based in San Jose, California that focuses on credit scoring services. What people don...



Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

FICO Customer Expo 2018 Podcast - Building Trust with Personalization: How Relevant Personalization Deepens Customer Relationships

Consumer behavior continues to evolve driven by the digital transformation.  Consumer expectations are high and how organizations engage can...


FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956 and based in Silicon Valley, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 180 US and foreign patents on technologies that increase profitability...

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Michael Testa ,
Retail and Loyalty Lead


Michael Testa
Retail and Vertical Lead, North America
(416) 721-8719
[email protected]