Today’s leading customer loyalty programs go beyond simply rewarding behavior. Once purely transactional, modern loyalty programs have transformed into powerful engines for emotional connection and actually inspire customer behavior. They...Read More

American Airlines Introduces Bonus Loyalty Points Promotion for AAdvantage Members American Airlines has kicked off its AAdvantage loyalty program with the return of its “Ready, set, jet” promotion, designed to give members a head...Read More

Del Taco has introduced Project Sunrise, a strategic turnaround initiative designed to reignite brand growth. The plan outlines an 18-month roadmap focused on reinforcing the company’s core business while introducing innovation and new...Read More

Airline loyalty programs are facing a structural shift. Points and miles still drive participation, but they no longer guarantee preference, retention, or advocacy on their own. As loyalty rewards become increasingly similar across airlines...Read More

Panera Introduces Guest Experience Champion Role Panera Bread has introduced a new in-store position called the Guest Experience Champion, a role dedicated entirely to improving the customer experience in its bakery-cafés. The position is part of...Read More

Michaels has introduced a revamped version of its Michaels Rewards program designed to provide more savings, new perks, and stronger recognition for shoppers. The new program features three tiers: Red, Gold, and Platinum, with members earning...Read More

It’s no surprise that 66% of employees experienced burnout this past year. HR leaders are coping with shifting budgets or pressure to do more with less. There are higher expectations to upskill and onboard to meet the demands of...Read More

Goodyear Opens “The Vault,” a Marketplace Celebrating Its 128-Year LegacyGoodyear has launched The Vault, a new online marketplace that gives consumers a unique way to engage with the company’s 128-year history. The platform...Read More

Drive-thru beverage brand 7 Brew has launched its annual Brew Madness Sweepstakes, giving customers the chance to win more than $1 million in prizes throughout March.  From now to March 31, 2026, visitors can participate by scanning a daily...Read More

Designing loyalty programs that engage people while protecting marginsDid you know?B2B companies already outperform B2C brands in customer retention, 82% vs. 74%, according to research by Rivo (2025). Even more compelling, a classic Bain &...Read More