Legacy Constraints Are Holding Back Loyalty InnovationAirline loyalty programs have long been a key lever for customer retention and revenue growth. But today’s aviation landscape looks very different than it did a decade ago. The rise of...Read More

Booking.com Launches No-Fee Genius Rewards Visa With Premium Travel PerksBooking.com has introduced the Genius Rewards Visa Signature Credit Card, a new no-annual-fee offering designed to simplify and enhance the travel rewards experience. The...Read More

American Express and the National Basketball Association recently announced extending their longstanding partnership through a multiyear collaboration, expanding a relationship that also includes the Women's National Basketball Association...Read More

As we approach 2026, brand loyalty has reached an inflection point where legacy strategies aren’t just underperforming—they’re actively destroying value. The coming year will separate brands clinging to outdated playbooks from...Read More

Few restaurant brands carry the emotional weight of Friendly’s. Founded in 1935 during the Great Depression, the brand was built on a simple but enduring belief: even in hard times, people deserve comfort, joy, and togetherness. ...Read More

Bluemont Group and PreciTaste Launch AI-Powered Donut Ordering Across 90+ Dunkin’ LocationsBluemont Group, a major Dunkin’ franchisee operating throughout the south central U.S., has partnered with restaurant AI company PreciTaste to...Read More

Shell is kicking off the 2026 NASCAR Cup Series with a new promotion designed to reward both racing fans and everyday drivers. The promotion began with the season opener in Daytona. Members of the Shell Fuel Rewards program are being rewarded with...Read More

The rewards and recognition landscape is undergoing a fundamental shift. What once differentiated platforms, such as catalog size, gift card availability, and merchandise variety, no longer creates a meaningful advantage. As the...Read More

Scenic Group Unveils Unified Scenic & Emerald Rewards Global Loyalty ProgramScenic Group has introduced Scenic & Emerald Rewards, a new global loyalty program that unifies its former Scenic Club and EmeraldEXPLORER programs into a single...Read More

Cincinnati – Loyalty360, the association for customer loyalty, today announced the release of its 2026 Customer Loyalty Trends Report, offering a forward-looking analysis of how customer expectations, technology, economic pressures, and...Read More