Customers join loyalty programs for the value. But it takes more than a competitive points per dollar or percentage cashback to prove value to today’s customers. Of course, those things still matter – it’s what gets them to sign...Read More

Shell’s decision to join Scene+ marks an important inflection point in how loyalty is being redefined in Canada, and how brands are thinking about value creation.For years, loyalty has been optimized as a program—points, rewards, and...Read More

7 Brew is bringing its signature speed and energy to mobile with the launch of its first-ever app this month. Designed to make ordering even more convenient, the app allows guests to order ahead, customize drinks from more than 20,000 possible...Read More

A loyalty marketing strategy helps brands increase customer retention, improve personalization, and drive long-term revenue growth through ongoing customer engagement. Modern loyalty program strategies combine customer data, personalized...Read More

Victoria’s Secret Accelerates Growth Through Smarter Digital Marketing Victoria’s Secret is seeing strong momentum as it continues to invest in digital marketing, customer insights, and personalized shopping experiences, as Zacks...Read More

Brides and special occasion shoppers in South Texas have a new reason to visit David’s Bridal. The McAllen store recently debuted The Outlet Shop by David’s Bridal, the brand’s first-ever in-store outlet concept. The new shop-in...Read More

“What’s the actual return on this investment, and how do we control the volatility?”For finance leaders, that question isn’t pushback. It’s responsible planning.In financial services, rewards strategies have to do...Read More

Everyday Spending Is Reshaping Credit Card Rewards Credit card rewards are becoming less about saving for big-ticket travel and more about helping consumers manage everyday expenses, as The Financial Brand reports. As rising costs continue to...Read More

Island Fin Poké Co. is taking guest loyalty beyond traditional rewards with the launch of a new app powered by Hang. Designed to create a more engaging experience than the standard “earn points, redeem rewards” model, the platform...Read More

SMS marketing strategy has become a focus for brands aiming to drive retention, loyalty, and conversions on mobile. And it's no wonder. Americans send roughly 2 trillion SMS messages a year, and with open rates often reported at 98%,...Read More