Airline loyalty programs were designed around flights, but travelers plan trips, not seats. Today’s members expect loyalty programs to support the full travel journey, offering flexibility, relevance, and value well beyond airfare. At...Read More

SIXT has introduced a new rewards program in the United States called SIXT ONE, designed for frequent travelers. The program is designed to give customers access to premium perks while making it easier to manage and track rewards through the SIXT...Read More

DoorDash Introduces AI-Powered Pizza CustomizationDoorDash has launched a new AI-powered pizza customization experience designed to simplify the ordering process ahead of Pi Day, one of the busiest pizza-ordering days of the year. Pizza remains...Read More

Firebirds Wood Fired Grill has introduced a new version of its Jr. Chefs Club, a membership program designed to inspire young culinary enthusiasts while strengthening the brand’s connection with families. Developed in partnership with Just 4...Read More

As brands prepare for 2026, loyalty is no longer just a program. It is a reflection of overall customer strategy, operational readiness, and how well brands understand and respond to evolving expectations.We sat down with Sydney Shapiro, one...Read More

CITGO Reports Strong 2025 Results With Improved Margins and Operational RecordsCITGO Petroleum Corporation reported strong financial and operational performance for both the fourth quarter and the full year of 2025. In the fourth quarter, the...Read More

McAlister’s Deli is ramping up its U.S. growth strategy as part of GoTo Foods’ portfolio of restaurant brands. The fast-casual chain has signed franchise agreements in 2025 that will bring 265 new restaurants into development by 2032...Read More

In a region like Asia, where dining habits are rituals—family weekends at Jollibee in Manila, late-night McDonald’s in Singapore, or bubble tea runs across Bangkok—loyalty should be the industry’s competitive edge...Read More

Target Plans $1 Billion Investment to Enhance the In-Store Customer Experience and Loyalty ProgramsTarget announced plans to invest $1 billion in 2026 to enhance the overall guest experience, with a focus on improving both its stores and digital...Read More

American Express is expanding its presence in sports and entertainment through new long-term partnerships across the New York/New Jersey and Atlanta metropolitan areas.  Under the agreements, American Express will become the Official...Read More