What if hotel loyalty wasn’t built just for road warriors, but for the way the average person actually travels? That’s the question driving the evolution of Choice Privileges. As travel behaviors shift and...Read More

Love’s Travel Stops Revamps Loyalty Program With Unified Rewards and Bonus OfferLove's Travel Stops has unveiled a significant overhaul of its Love’s Rewards program, introducing a streamlined, unified system that lets both...Read More

Tim Hortons has officially launched its annual U.S. Roll Up To Win® promotion, running now through March 22. The long-running contest gives guests the chance to win a wide range of prizes, from travel experiences and electronics to gift cards...Read More

Loyalty programs are often designed around points, tiers, and redemption rules. Travelers, however, experience loyalty very differently. What they remember are the moments that make a trip feel easy or stressful, supportive or frustrating. The...Read More

Coffee shop loyalty programs turn occasional visitors into daily regulars. But regulars alone aren't enough. The person who orders the same oat milk cortado every morning at 7:42 AM is valuable, but without a loyalty program, you...Read More

In this Loyalty360 Trend Report Q&A, Rachel McInnis, VP of Solution Strategy at Maritz, shares how economic pressure, rising expectations, and accelerating AI adoption are reshaping loyalty strategy. From reward choice and...Read More

Oceania Cruises Launches Referral Program to Reward Loyal GuestsOceania Cruises®, known for its culinary excellence and destination-focused luxury voyages, has introduced the Oceania Club™ Ambassador Program, a new referral initiative to...Read More

Gap Inc. has introduced Encore, a reimagined membership program designed to deepen customer engagement across Old Navy, Gap, Banana Republic, and Athleta. With nearly 40 million active members already in its loyalty database, the company is...Read More

The loyalty landscape is quickly evolving and not always in the best direction. We’re seeing some brands cut loyalty program value in response to cost pressures. Others are replacing human connection with automation. Many loyalty programs...Read More

GoTo Foods Celebrates Two Years of Enterprise Transformation and Digital Growth GoTo Foods is celebrating two years of enterprise transformation aimed at unifying its seven well-known foodservice brands under one cohesive name and operating model...Read More