Del Taco has introduced Project Sunrise, a strategic turnaround initiative designed to reignite brand growth. The plan outlines an 18-month roadmap focused on reinforcing the company’s core business while introducing innovation and new growth opportunities. The initiative follows months of internal planning across marketing, operations, and product development and comes shortly after the brand’s acquisition by Yadav Enterprises.
A central goal of Project Sunrise is to improve consistency and quality across Del Taco’s....