The customer loyalty industry’s top brands, teams, and initiatives took center stage at the 2026 Loyalty Expo as Loyalty360 announced the winners of this year’s Loyalty360 Awards. Recognizing excellence across a wide range of...Read More

The 2026 Loyalty360 Best in Class Awards honor organizations, programs, teams, and technologies making a significant impact in customer loyalty and customer experience. The awards were presented during a ceremony on May 13th at the 2026 Loyalty360...Read More

Lowe’s is expanding its connection to soccer fans with a new loyalty-member campaign called “Epically More Messi,” built around its partnership with Lionel Messi. The promotion gives members of MyLowe’s Rewards and...Read More

I currently work at Capillary Technologies, which powers some of the loyalty programs mentioned in this article.I grew up in Morocco. And like most Moroccans, I had what you might call a loyalty program long before I knew what one was.There was...Read More

New research from GoFundMe and GivingTuesday suggests that Gen Z is playing a much larger role in charitable giving than many nonprofits may realize. The report found that adults between 18 and 29 are participating in philanthropy at higher rates...Read More

If you asked a room full of rewards professionals whether digital or physical rewards perform better, you'd get a dozen different answers. And they'd all be right, depending on where in the world you're asking.The truth is, there's...Read More

Customer loyalty isn’t built by chance—it’s built intentionally through a deep understanding of customer behavior, preferences, and purchasing patterns. The brands that consistently outperform their competitors aren’t...Read More

Circle K is celebrating America’s upcoming 250th birthday with a nationwide summer campaign focused on fuel discounts, rewards, and charitable giving. The company kicked off the promotion with a special Fuel Day on May 7, offering customers...Read More

With high gas prices across the United States, Red Roof® aims to help travelers and its Red Roof RediRewards® loyalty program members this summer through its new Finding Your Routes promotion.  Through September 8, 2026, loyalty...Read More

Each organization is set up differently.Many businesses mandate in-office work with occasional work-from-home days. Managers need to balance remote and hybrid employees but host an annual in-person retreat. Deskless employees are scheduled over...Read More