Key Takeaways from Paul Flemr on IMA’s Motivation Insiders PodcastAs incentive programs continue to evolve, organizations are being challenged to rethink how they motivate, engage, and protect participants in an increasingly digital world...Read More

Hilton Expands Lifestyle Portfolio Growth with Launch of Undergraduate by Hilton Hilton is expanding its footprint in college towns with the launch of Undergraduate by Hilton, a new upper-midscale lifestyle brand designed to bring campus...Read More

Bilt is making it even easier for members to earn rewards while staying active. Through a new partnership with Mindbody, the leading experience technology platform for fitness, wellness, and beauty businesses, Bilt Members can now discover, book...Read More

When Jenn McMillen began her role as Vice President of Guest Loyalty and Insights at Nothing Bunt Cakes in November 2024, she was tasked with the enormous responsibility of jumpstarting a loyalty program that was ...Read More

New Report Shows Brand Executives Are Struggling to Meet Consumer Expectations Around Integrated Financial Services Financial services are becoming a key battleground for customer loyalty, but new research shows many brands are struggling to...Read More

This summer, the FIFA World Cup 2026™ is bringing the world’s biggest sporting event to North America, and DoorDash is helping fans get closer to the action than ever. As an Official Tournament Supporter, DoorDash has launched Summer...Read More

Customer engagement management is how brands turn everyday interactions into lasting relationships. By combining data, personalization, and consistent experiences, brands can boost engagement, build trust, and drive long-term brand loyalty. ...Read More

5W Launches AI Visibility Index for Airlines and Hotels 5W Public Relations has released its Airlines & Hotels AI Visibility Index 2026, a study that measures how often major travel brands are cited in AI-generated answers across platforms...Read More

Sam’s Club announced that its Member’s Mark Community has grown to more than 150,000 participants nationwide, tripling in size over the past two years. The community allows members to provide feedback, test products, vote on ideas, and...Read More

Organizations invest heavily in employee rewards programs with incentives that, on paper, should keep employees engaged. Cash bonuses, gift cards, even high-value travel experiences: everything looks right, and yet, ...Read More