As incentive programs continue to evolve in 2026, one theme has remained consistent across every mile of the 2026 Incentive Strategy Roadmap: effective incentive marketing today is less about individual tactics and more about designing systems...Read More

Shell Expands Rewards with New Credit CardShell has introduced the Shell Performance Elite World Mastercard®, a new no-annual-fee credit card designed to reward customers for more than just fuel purchases. The card offers 4% back on Shell fuel...Read More

Applebee's and Wyndham Rewards have launched a new partnership designed to make hotel stays more convenient for travelers. Through the Wyndham mobile app, Wyndham Rewards members can now order Applebee’s To Go directly to participating...Read More

Companies often speak of their mission as a core business purpose centered around the primary products or services that it is producing to serve its customers and create value. But for Firehouse Subs, ...Read More

Customer loyalty management turns one-time buyers into repeat customers through personalized, data-driven engagement. Brands that win balance customer acquisition and retention, using segmentation, technology, and lifecycle marketing to guide long...Read More

Cracker Barrel Launches Summer Road Trip Campaign With Free Gas GiveawayCracker Barrel has launched a new summer promotion aimed at travelers, combining seasonal menu offerings with a large-scale fuel giveaway. As part of the campaign, the...Read More

Hilton is celebrating America’s 250th anniversary with a summer-long promotion called “Hilton Honors America Experiences,” offering unique road trip packages for just 250 Hilton Honors points. The experiences, which launch May 26...Read More

The best retail loyalty programs in 2026 share a defining trait: They have moved beyond points-per-dollar mechanics. Forrester found that the programs getting the most attention use gamification, experiential rewards, and member-only...Read More

The New York Jets are strengthening their connection with fans in the United Kingdom through a new partnership with Elite Sports Travel. The collaboration is designed to give UK-based Jets fans customized travel packages centered around a Jets...Read More

Most credit card rewards programs promise the same thing: points, miles, or cash back.The percentages may differ. The categories may rotate. But from a consumer’s perspective, many credit card loyalty programs have begun to blur together...Read More