2026 Incentive Strategy Roadmap — Mile 3For decades, rebates have been one of the most powerful—and most frustrating—tools in the incentive marketer’s playbook. They drive behavior at scale, influence purchase decisions...Read More

Chipotle Boosts Marketing Spend with Targeted Promotions and GiveawaysChipotle increased its marketing investment in late 2025, with spending reaching 3.5% of sales as the brand leaned into high-impact promotions and partnerships. Campaigns tied...Read More

Canadian homegrown delivery platform Skip and CIBC have expanded their partnership to give Canadians more value through the Skip+ membership program. Building on a successful collaboration launched in 2024, which has already helped cardholders...Read More

In 2024, the global loyalty management market was valued at USD 6.8 billion. By 2025, it is projected to reach USD 8.432 billion. And by 2035, it is expected to expand to USD 72.48 billion, growing at a CAGR of 24 percent. (Source)Most headlines...Read More

The summer rush subsides. Holiday bookings taper off. Load factors soften. And suddenly, the airline loyalty program that hummed with activity during peak travel months falls quiet.For airline loyalty executives, this seasonal ebb is more than a...Read More

White Castle Honors Superfans in 2025 Cravers Hall of Fame ClassWhite Castle inducted 14 devoted fans into its Cravers Hall of Fame during a ceremony held at its Columbus headquarters, marking the 25th class since the program began in 2001. The...Read More

Papa Johns is advancing its digital strategy with the launch of Lou AI, an AI-powered pizza assistant built into its mobile app. Developed using Google Cloud’s Food Ordering technology, Lou AI is designed to make ordering more personalized...Read More

Lyft and United Introduce “Pay with Miles” for Rides Lyft and United Airlines have launched a new “Pay with Miles” feature, allowing U.S. riders to redeem MileagePlus miles directly for Lyft rides. This marks the first...Read More

Hawaiian Airlines has officially joined the oneworld alliance, marking its first participation in a major global airline network. The move significantly expands travel connectivity to and from Hawai‘i, linking the islands to nearly 1,000...Read More

Bigger incentives aren’t the answer—better design is. Loyalty by Design shows how the loyalty layers (rational, behavioral, emotional) and the levers (Points, Progress, Prompts, Prestige) create smarter incentives that drive lasting...Read More