Customer experience is on the minds of every loyalty marketer today. Making that experience stand out plays a major role in achieving a point of differentiation.
Officials at Mindtree, a global technology services and digital transformation company, believe that their new insights platform, Decision Moments, will help marketers drive faster conversions and increase customer lifetime value.
Sreedhar Bhagavatheeswaran, Sr. Vice President and Global Head of Digital Business for Mindtree, certainly thinks so.
“Organizations are....