The latest news in the world of customer experience and customer loyalty.
Ranking the Loyalty Leaders in Casual Dining
Who are the loyalty leaders in casual dining? Michael Rosen, senior vice president of sales at Foursquare, has the answers in an article he wrote based on the company’s CDR Loyalty Index, which ranks Restaurant Business Online’s list of the top casual dining chains according to customer loyalty. Foursqaure measured loyalty using four metrics: visit frequency, market penetration, share of wallet, and....