Canadian Tire and Tim Hortons Link Loyalty Programs to Give Canadians More Rewards

Canadian Tire and Tim Hortons have officially launched their linked loyalty partnership, giving Canadians a new way to earn rewards on their everyday Tims runs. Members who link their Triangle Rewards and Tims Rewards accounts can now earn Canadian Tire Money on eligible Tim Hortons purchases while continuing to collect their usual Tims Rewards points. Depending on how they scan and pay, linked members can earn up to 5% in Canadian Tire Money on eligible purchases. 

The partnership brings together two of Canada’s largest loyalty programs, with more than 12 million Triangle Rewards members and nearly 8 million Tims Rewards members. Members can link their accounts through the Triangle Rewards website, then earn Canadian Tire Money when they scan for Tims Rewards or order through the Tim Hortons app. Rewards remain separate when it comes time to redeem: Tims Rewards points can be used at participating Tim Hortons restaurants, while Canadian Tire Money can be redeemed across participating Canadian Tire Corporation banners. 

Why it matters: 

• Regular coffee, breakfast, and lunch runs can now generate value across two loyalty ecosystems. 

• The partnership brings together millions of Triangle Rewards and Tims Rewards members. 

• Members can now build their Canadian Tire Money balance through purchases at Tim Hortons, extending Triangle Rewards beyond its traditional retail network. 

Learn more here.