Marriott Bonvoy’s New NFL City Guides Take Fans Beyond the Stadium

Marriott Bonvoy is giving NFL fans a new way to experience game-day travel with the launch of 37 player-curated City Guides covering every U.S. and international city hosting an NFL game this season. Featuring recommendations from current and former stars including Cooper Kupp, Jordan Mailata, Jerry Rice, Mark Ingram II, and Todd Gurley, the guides highlight local traditions, favorite spots, and hidden gems through the eyes of players who know these destinations. International host cities including Melbourne, Rio de Janeiro, Mexico City, London, Paris, and Madrid are part of the collection, reflecting the NFL’s expanding global footprint. 

The City Guides are part of a broader season-long Marriott Bonvoy program connecting football fandom with travel. Fans can look forward to player-led on-property experiences, a new 10-episode content series and Marriott Bonvoy Moments, along with select travel packages combining game tickets, hotel stays, and local experiences. Marriott Bonvoy is also bringing back its Super Bowl Sleepover Suite at SoFi Stadium and launching its “Long-Distance NFL Relationships” advertising campaign, celebrating fans who travel to stay connected with their favorite teams. 

Why it matters: 

• The initiative turns NFL travel into a broader destination experience, encouraging fans to explore beyond the stadium. 

• Player recommendations give travelers a more personal perspective on NFL host cities as the league expands internationally. 

• Marriott Bonvoy is tying together hotels, experiences and football fandom to create more reasons for members to use their points and engage with the brand throughout the NFL season. 

Learn more here.