Officials at Farmers Insurance want to engage customers in an ongoing, educational fashion. Listening to customers is critical to gaining keen levels of engagement, nurturing the brand loyalty relationship.
Farmers Insurance’s Summer Seasonal Smarts Digest analyzes trends in summer claims to warn homeowners of sources of potential damage by region, particularly weather hazards like hail and lightning, allowing customers to prevent avoidable damage.
Paul Quinn, Head of Claims Customer Experience for Farmers Insurance, told....