CONTENT GALLERY

Did you know that a customer service agent’s perceived happiness has a direct impact on a consumer’s experience with a brand? That is according to new research released by LiveOps, a cloud contact center and customer service solutions...Read More

Eloqua Boosts Customer Retention Rates and Drives Down Support Costs by Encouraging Its 'Topliners' Members to Contribute More to the Community Today at Loyalty Expo, gamification pioneer and leader Bunchball announced that Eloqua, a...Read More

The Affinion Group announced on March 19 that its two popular loyalty solution brands – Affinion Loyalty Group and Connexions Loyalty Travel Solutions -- have rebranded to become Connexions Loyalty.The Affinion Group had acquired Connexions...Read More

Marriott International and Marriott Rewards are honoring Brooklyn Dodger legend Jackie Robinson through the upcoming film “42,” by offering daily movie ticket giveaways and a chance to win exclusive access to the Hollywood premiere...Read More

Before Netflix launched the political drama, “House of Cards,” CEO Reed Hastings and Chief Financial Officer David Wells didn’t understate their confidence in a letter to shareholders. “We believe that Feb. 1 will be a...Read More

Earning loyalty is an ongoing quest for brands, but according to a new study from global consulting firm Vivaldi Partners, the impact of social currency in targeting customers is becoming a positive diffentiator. Vivaldi Partners defines social...Read More

The importance of customer engagement has grown for small businesses, according to a survey from Constant Contact. The survey was sent to 1,305 participants in the Constant Contact Small Biz Council – a research panel of U.S. small...Read More

As banks modernize their branches and provide more self-service options such as tablets and video-equipped kiosks, Jonathan Velline believes it's important to not minimize the role of the team members in the stores. "We see in our data that...Read More

WDS study finds 36 percent of U.S. wireless customers at risk of churn in the next 12 months; only 13 percent truly loyal A new study of loyalty among mobile phone users in the U.S., released today by WDS, A Xerox XRX -0.35% Company, has worrying...Read More

Marriott International is using the release of the new film “42,” about Jackie Robinson breaking Major League Baseball’s color line, to promote its loyalty program to African-Americans. The campaign — which involves a...Read More