West Virginia University Athletics has launched Let’s Go! Rewards, a new fan loyalty program that lets Mountaineer fans earn points on everyday purchases and redeem them for WVU Athletics merchandise, tickets, memorabilia, exclusive experiences, and more. Powered by Homecrowd and built directly into the refreshed WVU Sports App, the program is designed to extend fan engagement beyond game day. Fans simply select “Rewards” in the app, securely link their credit and debit cards, and then earn points automatically on eligible purchases at participating local and national businesses—at no additional cost.
The program also creates a new revenue opportunity for WVU Athletics. Eligible purchases can generate support for the athletics department while rewarding fans for spending they were already doing, connecting Mountaineer Nation, participating businesses, and WVU Athletics in a shared ecosystem. Developed as part of a broader effort by Gold & Blue Enterprises and Mountaineer Sports Properties, Let’s Go! Rewards will continue to expand with new merchants, promotions, and rewards added regularly, giving fans in Morgantown, across West Virginia and around the country more ways to participate.
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