Loyalty360 Reads: April 29: Air Canada and Starbucks Rewards Partnership, O’Charley’s Honors Hometown Heroes, Mercedes-Benz Partners with Non-Profits, and More

Air Canada and Starbucks Partner to Share Points Air Canada Aeroplan members are now able to directly convert Aeroplan points to Starbucks Stars to redeem for Starbucks coffee, food items and more. Once the accounts are linked, Points to Stars conversion can be done directly in an Aeroplan member’s account dashboard on web or in the Air Canada mobile app. This is in addition to the partnership Air Canada formed with Starbucks for loyalty members to link their accounts and earn both Starbucks Stars and Aeroplan points through....