Loyalty360 Reads: July 13: BMO and AIR MILES New Mastercard Rewards, Starbucks Improved Company Culture, and More

BMO and AIR MILES Mastercard Earns Double Rewards
Partners BMO and AIR MILES are launching a new card benefit. BMO AIR MILES World Elite and BMO AIR MILES Mastercard products will now provide cardholders a 2x multiplier on all grocery purchases, regardless of retailer. The new grocery accelerator gives cardholders the ability to earn double the Reward Miles on every grocery purchase, in any grocery store.

Cardholders will continue to benefit from the existing 3x multiplier at participating AIR MILES partners across Canada, including at Metro grocery stores in Ontario. This new benefit enhances the already impressive earn potential with the ability to double dip and get points from other loyalty programs. 

Starbucks Fosters Improved Company Culture
Starbucks interim CEO Howard Schultz announced improvements in company culture to both customer and employee experiences in a letter sent to employees. The letter promised a new era of “significant reinvention” in an environment where people are facing economic, sociopolitical and health pressures and trauma.
Outlined in the letter are redesigned partnerships, connecting with customers through memorable and personalized moments, and reimagining the store experience for greater connection,  ease, and a planet positive impact.

Pacvue Partners with Kroger Precision Marketing
Pacvue recently partnered with Kroger Precision Marketing and announced the release of Pacvue Advertising for Kroger. The software suite will enable advertisers with programmatic bidding, analytics, and automation on Kroger.com. Expanding upon the retail media marketplaces that Pacvue already serves, the integration with Kroger Precision Marketing supports Pacvue’s vision of providing a holistic solution for advertising, marketing automation, and retail intelligence to help brands win across eCommerce platforms.

Advertisers can now use Pacvue to programmatically manage advertising campaigns  through Kroger to create cost efficiencies, grow share of voice, and increase sales. The Pacvue suite provides intelligent automation, optimized bidding, and robust reporting tools to succeed with this valuable campaign type.

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