Two years ago, then-Mercedes Benz CEO Steven Cannon said customer experience is the new marketing.
Sally Beauty, the largest retailer of professional beauty supplies in the world, has taken Cannon’s words to heart, as it focused on delivering an improved customer experience in 2016 in its BSG (Beauty Systems Group) business.
“We implemented new in-store merchandising across cosmetics, hair care, and brushes and combs in over 2,800 stores,” Sally Beauty CEO Christian Brickman said during the....