Pet lovers and gaming enthusiasts will be thrilled to learn that Purina has unveiled its first-ever gaming experience on Roblox: Purina Arena Pet Racing. The interactive multiplayer game allows players to adopt, nurture, and race virtual furry companions through a series of exciting courses.
Purina Senior Media Manager Megan Fougerousse said, “At Purina, we’re passionate about the special bond between people and their pets, and we’re thrilled to bring that connection to life in a fun, interactive way for the Roblox community. By blending Purina’s expertise in pet health and wellbeing with the Roblox community’s passion for pets, we’ve created an entertaining and educational experience.”
Within the Purina Arena Pet Racing game, players bond with adopted dogs and cats by racing with them across vibrant urban and rural landscapes. To succeed, players must ensure their pets are well-fed and cared for. Along the way, participants can unlock exclusive accessories for their avatars, both human and animal, and celebrate their wins.
The game marks Purina as one of the first pet care companies to launch a branded experience on Roblox. Developed in collaboration with St. Louis-based Paradowski Creative, Purina Arena Pet Racing merges gaming with pet care education.
Watch this Purina Instagram reel as it captures the thrill and excitement of the Purina Arena Pet Racing game: https://www.instagram.com/paradowskicreative/reel/DCRzy-bu3vu/
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