Casey Ueberroth, CMO for Preferred Hotels & Resorts, told Loyalty360 that when company officials started developing the iPrefer app, they wanted to go beyond building a simple booking app to benefit iPrefer members and their hotel partners.
“From a hotel perspective, we wanted to arm our hotels with a tool they could embrace as their own, as well as provide them with a way to enhance the on-property iPrefer member experience to extend customer lifetime value and overall engagement,” Ueberroth explained. “With this....