Gannett Co., Inc. announced a multi-year strategic partnership with BetMGM, a top sports betting and iGaming operator. Under this partnership, BetMGM will be the preferred sportsbook and casino partner for USA TODAY Sports, integrating sports betting odds and related content across more than 200 local U.S. markets and 300 digital brands in 43 states. The collaboration aims to enhance Gannett’s digital offerings by providing betting information to a wide audience, aligning with the company’s goal of increasing audience engagement.
“We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape,” said Michael Reed, Gannett Chairman and CEO. “As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans. We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement.”
The agreement will incorporate BetMGM betting odds into USA TODAY Network’s content, with features like “Bet Now” links and detailed game insights. BetMGM CEO Adam Greenblatt praised the partnership for its ability to connect with a massive audience, enhancing fan engagement during the football season and beyond. BetMGM remains committed to responsible gaming through its GameSense program and other digital tools.
Learn more about GameSense here.
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