Gannett Bets on Increasing Audience Engagement with BetMGM Partnership
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Gannett Co., Inc. announced a multi-year strategic partnership with BetMGM, a top sports betting and iGaming operator. Under this partnership, BetMGM will be the preferred sportsbook and casino partner for USA TODAY Sports, integrating sports betting odds and related content across more than 200 local U.S. markets and 300 digital brands in 43 states. The collaboration aims to enhance Gannett’s digital offerings by providing betting information to a wide audience, aligning with the company’s goal of increasing audience engagement....

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