Aristocrat Gaming: Winning B2B Customer Loyalty on the Gaming Floor
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Aristocrat began as a gaming provider in the 1950s in Sydney, Australia, eventually growing into a global company, expanding and bringing the first five-reel slot machine to Europe and the U.S.   After its founding and over the next several decades, the company continued to increase its presence in the gaming industry by developing casino management systems, offering machine leasing, becoming a publicly listed company with the Australian Securities Exchange (ASX:ALL), and building a....

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