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CrowdTwist, a provider of omnichannel loyalty and engagement solutions, recently announced that it has been named a Leader in The Forrester Wave awards. In a report on the awards, Forrester stated that CrowdTwist’s loyalty and engagement platform focuses on helping brands build and execute inspiring loyalty programs.
In the report, Forrester identified the 13 most significant loyalty technology providers and evaluated them against 28 different criteria, grouped into three high-level categories. This included current offering, strategy, and market presence. The report shows how each provider measures up and provides vendor selection guidance for B2C marketing professionals.
As part of their evaluation, Forrester noted that CrowdTwist’s SaaS solution centers on its ability to track and reward hundreds of purchase- and non-purchase-related activities. The platform enables brands to keep track of activities such as taking surveys and social sharing. The report stated, “For brands interested in building a loyalty program that focuses on driving deeper engagement with the brand, CrowdTwist’s platform will be a good fit.”
The report recommends that loyalty marketers close the gap on personalization challenges by selecting a technology provider with the ability to transform data into customer insights. CrowdTwist received the top score in the Current Offering category, which includes member data management, personalization, and predictive analytics.
The study also acknowledged that loyalty technology must connect the broader marketing, commerce, and experience ecosystems. This means that loyalty vendors need strong relationships with providers of mobile, social, and marketing automation to extend and enhance their own capabilities. CrowdTwist also received the top score in the Strategy category which included the criterion of partner ecosystem.
CrowdTwist clients were quick to praise this recent recognition by Forrester. Stephanie Urban, Vice President, Digital Marketing & eCommerce at Tarte Cosmetics, said, “We are proud to partner with CrowdTwist for our loyalty program. The technology and expertise of the CrowdTwist team has enabled us to build a super engaging loyalty program that is authentic to our brand and delivers critical insight about our most valuable customers. We share in their excitement and look forward to our continued partnership.”
Yoel Flohr, Senior Vice President of Franchise Development, AMC Networks & Studios, adds, “Over the past two years, CrowdTwist’s strategic guidance and nimble software has enabled us to develop a loyalty and engagement program that is truly authentic to our brand. We join in congratulating them on their recent achievement as a leader in Forrester’s evaluation and look forward to our continued success as partners.”
Of the award, Scott Matthews, CEO of CrowdTwist, says, “CrowdTwist is thrilled to be recognized as a leader in loyalty technology. Forrester’s evaluation is, in our opinion, a testament to the value CrowdTwist’s technology, support, and partner ecosystem provides to our clients. We will continue to innovate, evolve, and deliver cutting edge solutions to help brands deepen relationships, deliver exceptional customer experiences, and drive value.”
In the midst of winning this award, CrowdTwist has been working to be more predictive and to act on what the customer will do next. It has invested a great deal in predictive capabilities, from fraud and personalization to customization of the customer journey. This has evolved out of its mission to have the best technology on the market. It is committed to being easy for clients to work with and fitting into a client’s existing ecosystem. This mission leads to the least amount of friction possible.
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