Programs
Tesco Gives Clubcard Holders Lower Prices at Till
The grocer has experimented with reducing prices for Clubcard holders, in preparation for CEO Dave Lewis’s plan to initiate an Amazon-like loyalty program. “Tesco is understood to have lowered prices for Clubcard holders on 20 randomly selected groceries across 50 stores, in a week-long trial.”
Acquisitions
Publicis Picks Up Epsilon
“Publicis Groupe SA made its boldest move yet into digital marketing with the French advertising....